TRANSIT · ACCESSIBILITY · GOV
MTA Access-A-Ride Customer Profile
Redesigning the AAR paratransit customer information page with 100% WCAG 2.1 AA compliance across three visual modes — delivered in 2 weeks.
Rahul PriyadarshiUX/UI · Product DesignerTHE PORTFOLIO
18+ years of UX/UI/Product Design — from accessible government services to enterprise insurance platforms, restaurant websites, and healthcare portals.
TRANSIT · ACCESSIBILITY · GOV
Redesigning the AAR paratransit customer information page with 100% WCAG 2.1 AA compliance across three visual modes — delivered in 2 weeks.

TRANSIT · GOV · WCAG 2.1
Digitised 600+ monthly paper reimbursement forms for MTA paratransit customers — responsive, WCAG 2.1 AA compliant, aligned to MTA-AAR design standards.
INSURANCE · ONBOARDING
80% reduction in user drop-offs through a streamlined, multi-step registration redesign backed by A/B testing and SUS scoring.
INSURANCE · ENTERPRISE
1+ year platform migration for MetLife's Enrollment Services portal — aligning legacy UI with enterprise design system and brand standards across dental, vision, life, and disability workflows.

GOVTECH · DASHBOARDS · NYC
UX modernisation of shelter management tools for NYC's Department of Homeless Services — data tables, multi-step forms, Angular Material.

GOVTECH · MULTI-LEVEL FORMS · NYC
A collaborative 6-step shelter application form with a 4-level approval chain — Case Worker → Intake Supervisor → Program Director → Senior Case Manager — serving all 5 NYC boroughs.

RESTAURANT · BRANDING
Online sales grew from 15% to 40% of total revenue through strategic UX redesign and prominent order-online CTA.

HEALTHCARE · WEB
Modern, responsive website for a speciality gastroenterology practice — balancing medical credibility with patient-friendliness.

RESTAURANT · LOGO · BRANDING
Full website redesign and logo design for a 16-year Indian restaurant in Durham, NC — mobile-first, vibrant food photography, and dual online ordering CTAs. Launched 2021.

SMART CITY · BRAND IDENTITY · LOGO
End-to-end brand identity for a smart city technology company — logo design, letterhead, envelope, and business cards, unified by a geometric icon mark representing data connectivity and urban intelligence.
OPEN TO FREELANCE & FULL-TIME OPPORTUNITIES