Rahul
Priyadarshi
Senior UX / UI / Product Designer
I'm a Senior Product Designer with 18+ years of experience crafting thoughtful, user-first digital experiences across fintech, govtech, healthcare, and consumer products.
I turn complexity into clarity — whether that's simplifying a multi-step enrollment flow, building a scalable design system, or redesigning an enterprise dashboard for operational teams. My work lives at the intersection of strong visual craft, accessibility, and cross-functional collaboration.
I've led design at Mastercard, MetLife, NYC DHS, VRP Consulting, and more — always driving alignment across engineering, product, and business stakeholders to ship experiences that are not just beautiful, but genuinely effective.
Areas of Expertise
Research-driven design from discovery to delivery — user flows, journey mapping, usability testing, and accessibility.
High-fidelity visual design with strong attention to detail — interaction models, component craft, and responsive layouts.
Visual identity, logo design, and brand systems that create lasting emotional connections with users.
System
Scalable, WCAG-compliant systems with components, tokens, and documentation — bridging design and engineering.
Design
End-to-end product thinking — north-star vision, onboarding, eligibility, account workflows, and stakeholder alignment.
What I Bring
- User Research & Stakeholder Interviews
- Usability Testing (Moderated & Remote)
- A/B Testing & SUS Scoring
- Heuristic Evaluation
- Information Architecture
- User Journey & Flow Mapping
- WCAG 2.1 AA Accessibility
- North-Star Vision Design
- Interaction & High-Fidelity UI Design
- Wireframing & Rapid Prototyping
- Design Systems & Tokens
- Visual & Brand Identity
- Responsive & Mobile-First Design
- Developer Handoff & Redlines
- Angular Material & Bootstrap
- Onboarding & Eligibility Flows
Where I've Worked
- Built and maintained a scalable, WCAG-compliant design system for a large consumer portal — components, tokens, and documentation.
- Executed high-fidelity UI and interaction design in Figma with strong attention to visual craft.
- Led design workstreams in an evolving product environment, driving alignment across engineering and product teams.
- Designed end-to-end user journeys including onboarding, eligibility, and account workflows.
- Delivered a north-star vision that improved consistency, usability, and long-term product direction.
- Designed consumer-facing and SaaS products from concept to high-fidelity execution using Figma and rapid prototyping tools.
- Contributed to early design system foundations — reusable UI patterns and scalable components.
- Improved onboarding clarity and reduced friction through interaction design and usability testing.
- Led design in ambiguous problem spaces, partnering with PMs and engineers to define requirements and iterate quickly.
- Directed design for Community Pass — a global platform serving 3.5M+ users — including visual system development and scalable UI patterns.
- Led cross-functional workstreams in complex, evolving environments, defining UX strategy and visual direction.
- Designed high-fidelity dashboards, mobile flows, and activation experiences with strong attention to detail.
- Mentored designers and improved team processes for faster, more iterative product development.
- Led redesigns of onboarding and enrollment experiences — reduced drop-offs by 80% through improved activation flows and clearer decision pathways.
- Created high-fidelity UI, interaction models, and prototypes using Figma and Adobe XD.
- Collaborated with engineering to ensure design system consistency and high-quality implementation.
- Balanced regulatory constraints with modern, visually refined design solutions.
- Designed enterprise SaaS interfaces with a strong emphasis on visual hierarchy, UI craft, and component consistency.
- Produced high-fidelity visual assets and contributed to early design system patterns.
- Designed multi-step onboarding and service request flows with a focus on clarity, accessibility, and visual consistency.
- Led UX strategy across multiple systems in a highly ambiguous environment with evolving requirements.
- Created dashboards and service platforms simplifying complex operational data across five NYC boroughs.