TRANSIT · ACCESSIBILITY · GOV
MTA Access-A-Ride Customer Profile
Redesigning the AAR paratransit customer information page with 100% WCAG 2.1 AA compliance across three visual modes — delivered in 2 weeks.
SENIOR UX/UI & PRODUCT DESIGNER
Designing clarity.
For real life.
I’m Rahul, a product designer making complex digital experiences feel simple, intuitive, and human.
BASED IN NEW JERSEY · AVAILABLE REMOTELYScroll to explore ↓
18+Years of experience
50+Projects
6+Industries
OpenFreelance & full-time
01 / SELECTED WORK
Explore the project archive ↗Selected work.
Real-world impact.
01
TRANSIT · GOV · WCAG 2.1
MTA AAR Taxi/Car Service Reimbursement
Digitised 600+ monthly paper reimbursement forms for MTA paratransit customers — responsive, WCAG 2.1 AA compliant, aligned to MTA-AAR design standards.
INSURANCE · ONBOARDING
MetLife New User Registration
80% reduction in user drop-offs through a streamlined, multi-step registration redesign backed by A/B testing and SUS scoring.
INSURANCE · ENTERPRISE
MetLife Enrollment Process
1+ year platform migration for MetLife's Enrollment Services portal — aligning legacy UI with enterprise design system and brand standards across dental, vision, life, and disability workflows.
GOVTECH · DASHBOARDS · NYC
DHS NYC Dashboards
UX modernisation of shelter management tools for NYC's Department of Homeless Services — data tables, multi-step forms, Angular Material.
GOVTECH · MULTI-LEVEL FORMS · NYC
DHS Shelter Request Form
A collaborative 6-step shelter application form with a 4-level approval chain — Case Worker → Intake Supervisor → Program Director → Senior Case Manager — serving all 5 NYC boroughs.
RESTAURANT · BRANDING
Nazara Restaurant Website
Online sales grew from 15% to 40% of total revenue through strategic UX redesign and prominent order-online CTA.
HEALTHCARE · WEB
Center for Digestive Diseases
Modern, responsive website for a speciality gastroenterology practice — balancing medical credibility with patient-friendliness.
RESTAURANT · LOGO · BRANDING
Tandoor Indian Restaurant
Full website redesign and logo design for a 16-year Indian restaurant in Durham, NC — mobile-first, vibrant food photography, and dual online ordering CTAs. Launched 2021.
SMART CITY · BRAND IDENTITY · LOGO
Varidx — Smart City Brand Identity
End-to-end brand identity for a smart city technology company — logo design, letterhead, envelope, and business cards, unified by a geometric icon mark representing data connectivity and urban intelligence.
02 / WHO I AM
Design that
works for people.
Hey there — I’m a product designer passionate about creating thoughtful, user-first experiences.
I love turning complexity into clarity, whether it’s simplifying a dense workflow or designing clean, accessible interfaces that just make sense.
I’m endlessly curious and driven by details — from microinteractions and design systems to how a product behaves across platforms. I enjoy collaborating with cross-functional teams, learning from users, and iterating fast.
More about me ↗03 / MY PROCESS
From why to what’s next.
01
Discover
User interviews, heuristic evaluation, and accessibility audits to define the real problem before any design begins.
02
Define
Synthesizing insights into clear problem statements, user flows, and success metrics that align every stakeholder.
03
Design
Wireframes to hi-fi prototypes in Figma, validated with real users. Accessibility baked in from the foundation.
04
Deliver
Developer-ready specs, annotated handoffs, and post-launch measurement to ensure design intent ships as intended.