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SECTOR_A · 40°42′N 74°00′W · NYC
N E S W
Senior UX / UI / Product Designer · New Jersey

Design That Works.

18+ years crafting accessible, data-driven digital experiences across finance, public services, healthcare, and SaaS. I specialise in design systems, interaction design, and inclusive UX that puts people first.

18+
50+
6+
OPEN
UX Research UI Design Design Systems WCAG 2.1 Accessibility Figma Product Strategy Interaction Design Prototyping SaaS · FinTech · GovTech UX Research UI Design Design Systems WCAG 2.1 Accessibility AI Product Strategy Interaction Design Prototyping SaaS · FinTech · GovTech
Selected Work

Latest Projects

MTA AAR Customer Profile
// 01 · TRANSIT · ACCESSIBILITY · GOV
MTA Access-A-Ride Customer Profile
Redesigning the AAR paratransit customer information page with 100% WCAG 2.1 AA compliance across three visual modes — delivered in 2 weeks.
AccessibilityGovWCAG 2.12 Weeks
MTA AAR Taxi Reimbursement Form
// 02 · TRANSIT · GOV · WCAG 2.1
MTA AAR Taxi/Car Service Reimbursement

Digitised 600+ monthly paper reimbursement forms for MTA paratransit customers — responsive, WCAG 2.1 AA compliant, aligned to MTA-AAR design standards.

GovTech Digital Forms WCAG 2.1 MTA
MetLife Registration
// 02 · INSURANCE · ONBOARDING
MetLife New User Registration
80% reduction in user drop-offs through a streamlined, multi-step registration redesign backed by A/B testing and SUS scoring.
FinTechA/B Testing4–5 Months
MetLife Enrollment Services Portal
// 03 · INSURANCE · ENTERPRISE
MetLife Enrollment Process
1+ year platform migration for MetLife's Enrollment Services portal — aligning legacy UI with enterprise design system and brand standards across dental, vision, life, and disability workflows.
EnterpriseDesign SystemWCAG1+ Year
DHS Dashboards
// 04 · GOVTECH · DASHBOARDS · NYC
DHS NYC Dashboards
UX modernisation of shelter management tools for NYC's Department of Homeless Services — data tables, multi-step forms, Angular Material.
GovTechDashboards1+ Year
DHS Shelter Request Form
// 05 · GOVTECH · MULTI-LEVEL FORMS · NYC
DHS Shelter Request Form

A collaborative 6-step shelter application form with a 4-level approval chain — Case Worker → Intake Supervisor → Program Director → Senior Case Manager — serving all 5 NYC boroughs.

GovTechMulti-step FormsApproval WorkflowNYC DHS
Nazara Restaurant Website
// 05 · RESTAURANT · BRANDING
Nazara Restaurant Website
Online sales grew from 15% to 40% of total revenue through strategic UX redesign and prominent order-online CTA.
BrandingE-Commerce2 Months
Center for Digestive Diseases
// 06 · HEALTHCARE · WEB
Center for Digestive Diseases
Modern, responsive website for a speciality gastroenterology practice — balancing medical credibility with patient-friendliness.
HealthcareResponsive1+ Month
Tandoor Indian Restaurant Website
// 07 · RESTAURANT · LOGO · BRANDING
Tandoor Indian Restaurant

Full website redesign and logo design for a 16-year Indian restaurant in Durham, NC — mobile-first, vibrant food photography, and dual online ordering CTAs. Launched 2021.

BrandingLogo DesignMobile-First2021
Varidx Brand Identity
// 09 · SMART CITY · BRAND IDENTITY · LOGO
Varidx — Smart City Brand Identity
End-to-end brand identity for a smart city technology company — logo design, letterhead, envelope, and business cards, unified by a geometric icon mark representing data connectivity and urban intelligence.
Branding Logo Design Smart City Identity System
Who I Am

Senior UX / UI /
Product Designer

Hey there — I'm a product designer passionate about creating thoughtful, user-first experiences. I love turning complexity into clarity, whether it's simplifying a dense workflow or designing clean, accessible interfaces that just make sense.

I'm endlessly curious and driven by details — from microinteractions and design systems to how a product behaves across platforms. I enjoy collaborating with cross-functional teams, learning from users, and iterating fast.

Skills
UX Design 95%
UI Design 95%
Branding 90%
Design Systems 80%
Product Design 90%
My Process

How I Operate

01
Discover

User interviews, heuristic evaluation, and accessibility audits to define the real problem before any design begins.

02
Define

Synthesizing insights into clear problem statements, user flows, and success metrics that align every stakeholder.

03
Design

Wireframes to hi-fi prototypes in Figma, validated with real users. Accessibility baked in from the foundation.

04
Deliver

Developer-ready specs, annotated handoffs, and post-launch measurement to ensure design intent ships as intended.

Availability

Let's Build
Together.

Open to freelance and full-time opportunities in UX/UI/Product Design. Based in NYC, available remote globally.

AVAILABLE · Q1_2026

rahul@design.co · Response < 24h